Harvard Business School recently released a case study on GOOD/Corps' first initiative - the Pepsi Refresh Project, and included GOOD/Corps' Director of Community Engagement, Grant Garrison's perspectives and insights.

The Pepsi Refresh Project awarded millions of dollars in grants to over 750 projects that spanned a huge range of community initiatives - from arts to sports to education to youth programs. And maybe more importantly, it got millions of people involved in their communities in ways they had not thought of before as it became known across culture - generating over 3 billion earned media impressions and over 85 million votes.

We are extremely proud to have worked with Pepsi in such a groundbreaking initiative, and excited that others will learn from it, and build upon it.

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