We're really proud to share the most recent work we've done for Google.
The short story is it's a series of TV ads running nationally, about great small businesses in America which are using the web to grow their businesses and revitalize their communities.
Here are the first two films:
King Arthur Flour
Also see the longer form of King Arthur Flour.
FRANK
Here's the longer story:
Recently, we presented our perspective and thinking on shared value to some Googlers, specifically related to the importance of small businesses, which account for over 50% of private sector jobs, and have created 64% of net new jobs in the past 15 years (SBA).
A dominant issue in culture today is the state of the economy, and the critical player in the recovery must be the millions of small businesses creating value and defining our culture. Google is one of the most important catalysts in small business success (in 2010 Google tools provided over $64Bn of economic activity), and through this initiative has the opportunity to also be a cultural champion of entrepreneurs everywhere.
Through our collaboration with Google, we uncovered that the shared value opportunity was to focus not on the latest buzz-worthy tech startup, but on a new kind of 21st century mom and pop business (FRANK, founded in 2009) and on one of the oldest companies in America (King Arthur Flour, founded in 1790), to show the spirit, bravery and vigor of real American businesses.
Starting in Austin, FRANK tells the story of Jenn and Daniel Northcutt as they put their new business on the map and create an Austin institution. Jenn and Daniel epitomize a culture of small business people who care passionately about building something they believe in, that creates value and that adds to their community.
With King Arthur Flour, we show how a company founded when George Washington was president has reinvigorated itself through the use of the web, and in doing so, connected with bakers all over the world.
Click to see some images from the making of FRANK Austin:
Click to see some images from the making of King Arthur Flour, Vermont:
We're incredibly grateful to all the people that made these films happen, starting with our clients at Google, whose collaboration and dedication truly makes our work better; all the talented crew that put a lot of love and work into them, and the wonderful people we met at FRANK and King Arthur Flour.
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The short story is it's a series of TV ads running nationally, about great small businesses in America which are using the web to grow their businesses and revitalize their communities.
Here are the first two films:
King Arthur Flour
Also see the longer form of King Arthur Flour.
FRANK
Here's the longer story:
Recently, we presented our perspective and thinking on shared value to some Googlers, specifically related to the importance of small businesses, which account for over 50% of private sector jobs, and have created 64% of net new jobs in the past 15 years (SBA).
A dominant issue in culture today is the state of the economy, and the critical player in the recovery must be the millions of small businesses creating value and defining our culture. Google is one of the most important catalysts in small business success (in 2010 Google tools provided over $64Bn of economic activity), and through this initiative has the opportunity to also be a cultural champion of entrepreneurs everywhere.
Through our collaboration with Google, we uncovered that the shared value opportunity was to focus not on the latest buzz-worthy tech startup, but on a new kind of 21st century mom and pop business (FRANK, founded in 2009) and on one of the oldest companies in America (King Arthur Flour, founded in 1790), to show the spirit, bravery and vigor of real American businesses.
Starting in Austin, FRANK tells the story of Jenn and Daniel Northcutt as they put their new business on the map and create an Austin institution. Jenn and Daniel epitomize a culture of small business people who care passionately about building something they believe in, that creates value and that adds to their community.
With King Arthur Flour, we show how a company founded when George Washington was president has reinvigorated itself through the use of the web, and in doing so, connected with bakers all over the world.
Click to see some images from the making of FRANK Austin:
Click to see some images from the making of King Arthur Flour, Vermont:
We're incredibly grateful to all the people that made these films happen, starting with our clients at Google, whose collaboration and dedication truly makes our work better; all the talented crew that put a lot of love and work into them, and the wonderful people we met at FRANK and King Arthur Flour.
Tweet